Featured Client Installations
Learn how top golf coaches, instructors, or fitters benefit from SAM products to bring their students' putting performance to the limits.
AFGolfStore | GB
HIO Fitting | GER
Putter Around Club Repair | FL, USA
Putting Academy Mont Griffon | FR
Putt Competence Center | CHE
Leeds Golf Centre | GB
Perfectstroke Training Centre | AUS
Club Champion Golf | USA
“At AFGolfStore, we provide a complimentary putter fitting service, detailed putter analysis, and specialized putting lessons,” shares Chris Hattersley, Marketing Manager at AFGolfStore. “Since we launched our first store in 2019, SAM PuttLab has been a cornerstone of our putting services, providing our customers with insights and data-driven guidance.”
“We are thrilled to offer SAM PuttLab in all four of our stores located in Cambridge, Kettering, Milton Keynes, and Peterborough,” Hattersley continues.
“Our expert fitting team and coaches are fully trained in SAM technology, allowing them to provide our customers with the best possible feedback on how the putter is delivered to the ball, from stroke initiation through impact, and on ball roll. This technology has helped us transform weaknesses into strengths, not only through technical improvement but also by finding the ideal putter to match each player’s game.”
At HIO Fitting, precision and personalization unlock a golfer’s true potential. Managing Director Marco Burger shares insights into the meticulous fitting process that enhances putting performance.
Personalized Approach
“Every session begins with a conversation,” explains Burger. “We assess a player’s self-evaluation, mistakes, and confidence to understand their relationship with their putter.”
Data-Driven Precision
The core of the fitting process revolves around the advanced SAM PuttLab analysis system. “Trial and error is not a reliable method for putter fitting,” says Burger. “There are countless possible configurations, but the SAM PuttLab’s fitting module streamlines the process with exceptional accuracy.”
This cutting-edge system conducts a detailed, step-by-step evaluation of every relevant putter aspect. “It provides professional-grade interpretation of measured data, offering precise recommendations on the optimal putter dimensions and identifying any technical deficiencies in the player’s stroke,” Burger adds.
The system evaluates swing path, face rotation, rhythm, and consistency. “Consistency is key,” Burger emphasizes. Adjustments include putter length, head type, balance, loft, lie, and grip style, with various models available.
Enhancing Balance
The SAM BalanceLab system refines stability. “Due to coordinately difficult movement patterns, the golf swing requires extremely good balance abilities. The SAM BalanceLab records every movement of your feet and explains why not 100% of the energy used reaches the ball” Burger says. “In addition, this analysis provides information about the ideal shaft. Depending on the type of player, there are different types of weight transfer, from which the ideal bending point, twist, and weight of the shaft can be derived,” says Burger.
HIO Fitting combines technology and expertise to ensure golfers achieve a consistent and confident putting game. The right fit makes all the difference.
For Richard Conragan, the owner of Putter Around Club Repair (Top 100 Golf Digest Club Fitter), SAM PuttLab is the perfect tool for putter fitting: “We believe that you’re doing an injustice to your students without using SAM PuttLab. It shows us so many parameters that the naked eye can’t see. And it shows us the type of putter that suits you best.”
Conragan also uses SAM PuttLab add-ons as SAM Video, SAM 3D-Putt and the SAM BallTracker to take a closer look at the students setup, the putter motion in 3D space and the ball performance: “The SAM putting machine with ball tracking, video and 3D has been great for business. It’s brought quite e few people to us, because everybody believes putting is feel. And what Science&Motion has done: they brought data along with the feel.”
Golf trainer Rémy Bedu uses SAM PuttLab for analysis, training and fitting in his Putting Academy at the Mont Griffon Golf Club. “After questioning my student to know his expectations and needs I use the SAM PuttLab to make the diagnosis. ‘Why try to guess what you can measure with a modern tool like SAM PuttLab” he believes.
“With easy-to-understand visuals, I explain to my student how we improve his putting” Rémy said. “We put in place appropriate solutions to structure his training. We often use training mode which allows immediate feedback to check the relevance of technical changes. If the student has already come, I like to compare pre / post reports to measure progress. At the end of the one hour session, I send, by email, the report in PDF and a report of my recommendations. In partnership with the proshop, I organize fittings to help customers choose their putters.”
EvenPAR is hosting this high-tech Infrastructure since 2006 at different locations in Switzerland. Tom Ritsch is the Manager of the Putt Competence Center: “Since 2015 we are at this location to help Amateurs and Professional players throughout their Putting. The Putt Competence Center uses the following main Tools for analysis: SAM PuttLab, GASP Lab, ZEN Green Stage and many different Tools for putting. On Top of this, the Putt Competence Center runs it’s own Workshop to fit the Putters of their Customers based on the measure results.”
Tom Ritsch is certified SAM Putting Instructor. He was analyzing more than 1000 putting strokes over the years and is an editor of several publications about putting. Tom is working with most of the professional players in Switzerland, the National Squad and some of the national Team Players of Austria.
MIA Sports Technology has completed the opening of two state of the art teaching academy bays at the Leeds Golf Centre.
The new studio is one of the most advanced anywhere in Europe and deploys FlightScope, hi speed V1 PRO video analysis software, SAM PuttLab, SAM BalanceLab and E6 Simulation technologies integrated within two purpose built rooms.
Simon Keast, Academy Solutions Specialist for MIA Sports Technology commented: “What separates Leeds from the crowd is the level of technology deployed and the attention to detail. Every aspect has been considered from the high frequency fluorescent lighting, cabling infrastructure, flooring and the multi tee positions allowing a full outdoor experience to combine with a full indoor option, including golf course simulation.”
The Perfectstroke Golf Training Centre has a purpose built putting studio featuring the SAM Puttlab system, video analysis software as well as an electrically adjustable putting platform. This enables not only high variability in length of putt and break amounts for practice but also analysis can be undertaken on the Puttlab on breaking putts. Perfectstroke owner Mark Officer believes this is very important in helping to analyse tendencies with better players.
“I have been a user of Puttlab since 2006 and have always liked the way the analysis is done, providing facts about what is actually happening in the aim and stroke and then the coaches opinions about steps needed for the player to improve can be implemented and proven. I quickly saw the need for being able to measure and analyse what elite level players were doing on all kind of putts. So to be able to do a measurement firstly on a perfectly straight putt and then breaking left to right and right to left provides incredible insight into a players ability to maintain stroke mechanics, aim etc. To be able to identify weaknesses and tendencies and go into the Puttlab’s training mode to work on particularly areas has been very valuable in the development of the players that I have taught over the years.”
Club Champion offer custom fitting and building process. Throughout the United States 11 store locations are equipped with SAM PuttLab. Nick Sherburne, Dean of Club Champion University:
“At Club Champion we evaluate all new technology to make sure we provide the very best experience for our clients. Putting also being 40% of the game we take very seriously to help our clients shoot lower scores. After testing or owning about all of the major putting analysis tools we came to the conclusion that SAM not only gave the best most well rounded data but also put it in a simple interface allowing the customer to understand the data.
Since standardizing on SAM we have seen our putter fittings really take off. The client not only understands what the fitter is saying but also gets to see the results easily displayed on the screen. Allowing for the client to really feel like they have found the right fit because they can see the data right in front of them.
The best part of SAM though is simply the results. The recommendations and information SAM gives our fitters allows them to make an immediate impact on a player’s game. As our Golf Digest study proved 8 out 9 players improved as much as 6 strokes with our fittings and SAM played a big part in that improvement.”