Science&Motion at the 2010 PGA Merchandise Show in Orlando
(January 28-30)
Booth number: #1209
Science&Motion - Business model
Make a measurement, evaluate the report and offer your customers
a one hour or longer PuttLab training mode session.
The values already registered are only reference points and should be relative
to the expertise you can add to a Puttlab session and your local market conditions.
Register the hourly rate, that your work environment can apply and estimate
the frequency of usage.
For our calculation we have conservatively set only 8 months in the year.
Some customers just want a snapshot of their putting stroke.
They prefer to see the results and work on it themselves. That’s fine.
Offer an initial measurement and data evaluation to the customer.
At this time you should also stress the long term benefits of working with SAM PuttLab.
Offer specific indoor Putt-training in the winter. This should be a time
customer’s work on their short game. They should be set targets to achieve before
the new golf season starts. The improvement and customer satisfaction is very high.
If you organize travel groups in the winter, capitalize on the mobility of SAM PuttLab
and move your measurements into the sun of Spain, Florida, etc.
SAM PuttLab adds an expertise to the putting discipline that has never been seen before.
You can apply a surcharge to your lessons for this added value. SAM PuttLab is also ideal
for a young trainee to add margin to their lesson, whereas previously customers may have
been reluctant to book a session with trainees.
SAM PuttLab has the most comprehensive putter fitting technology in the market.
No matter if a customer requires a completely custom-made Putter or would like to
select between existing Putter brands & models, SAM PuttLab will optimize the selection
process. Only by applying this scientific approach to the putter fitting process will a
customer become the best putter they can be. You can charge an appropriate fee for this
benefit. Invariably, customers are very satisfied with this process.
With SAM PuttLab the putter selection process becomes very clear. The ease of use of
the system and the clear explanations to the customer enhance the ability to sell putters.
Any of your staff members, from seasoned Pros to novice shop staff can advise customers with
real authority using SAM PuttLab. Your putter sales will accelerate as has been proven in
many outlets worldwide.
Sometimes customers prefer to practice in a group environment. This also helps with
motivation and enthusiasm for training. Try getting a group of players in a Putt workshop.
Design a session that works for your environment and incorporate drills and putter fitting.
This will lead to long term programmes for the player’s whereby they have certain performance
ratings to achieve. The database capability will keep a record of player’s performance and
they will become committed SAM PuttLab ambassadors.
SAM PuttLab is suitable for golfers of all levels. However the best players in your
club practice the most. They will also be the most competitive. So consider a free introductory
session for these elite players with a view to signing them up long term. The instant feedback
SAM PuttLab provides will ensure they understand the benefits. Their putting performance will
jump shift and SAM PuttLab will help find that X-Factor in their game. You will be able to charge
a discounted monthly fee to these players for regular use. It will underwrite the system for your
business. In many cases the club itself sponsors this activity.
The following business model calculator shows you how you can make money with
SAM PuttLab. Type in the values that fit for your personal business and check
out the additional profit numbers.
How to use the calculator:
Just enter the realistic numbers for your business, enter 0 into any field
if you do not expect any income in one category.
The turnover of the category and the total income will be calculated automatically
Move the mouse over the category headline to get a detailed description
Your extra income per year: 0 €
Some more ideas how our customers already improve their business with SAM PuttLab:
Corporate Days
With the portability and flexibility of the SAM PuttLab, it is an ideal application for Corporate Outings at your facility.
Charge each of your corporate guests a small fee for a PuttLab measurement during their round.
Set up the PuttLab on the putting green, at the turn or near the pro shop.
As your Corporate clients take their turn on the PuttLab, secure their email address and email the results to each.
In the email, be sure to include a few tips, based on their personal report and suggest they book a formal lesson.
This method has proven to significantly increase the number of new lessons and putter sales.
In addition, a new coaching relationship has been established for full swing lessons and sales of other golf equipment.
Neighbouring Clubs
We think that all golf clubs and businesses should have the SAM PuttLab at their venue.
The benefits speak for themselves. However, some Golf Pros are not in a position to purchase the system.
Use your relationships with neighboring golf clubs and businesses to share the benefits.
After training other Pros on using the SAM PuttLab, charge them a rental or access fee to use the system either at your location or theirs.
Introductory Offers
Since SAM PuttLab is relatively new to the golfing market, it is very important to communicate the benefits of PuttLab to your clients.
A great way to introduce the PuttLab capabilities is to offer one free putting assessment to all members.
The session will only take about 10 minutes and you will be able to provide the customer with a very quick assessment of their stroke.
Discuss the areas they need to work on and include information on correct putter fitting.
This is an excellent way to grow your business and maintain customer relationships.
